5 Reasons Why I am Not Your Coach

5 Reasons why I am not your coach!

I truly believe that everyone needs a coach whether you are in sport, business or any other environment that requires top level performance. I personally have three coaches – after all, it would seem a little strange if I wasn’t completely congruent with my own teachings and guidance.

I have a performance coach to ensure I’m operating the very top of my game. We work on things like mindset, focus and strategy. I also have a mentor to help me build structure into my business, which ensures we deliver the very best customer service, predictably and consistently. These systems and processes provide the foundations for our future growth. I also have a sales coach to ensure my own sales & marketing skills, strategies and techniques are world class. This will allow us to consistently welcome new members to our business community, who in turn add value to our collective.

What I have to say next may sound a little strange if you’re reading this and looking to engage with me as your coach to help you thrive in your business. The stark reality is that I may never become your coach and there are 5 key reasons why:

Reason 1. Accountability.

As a coach my absolute commitment to you is to be your compassionate, yet uncompromising friend. I will hold you accountable for your actions and check in on you regularly to make sure you are doing the things we agreed. After all you hired me to help you thrive not just to survive. I will be an arm around your shoulder when you need it, or perhaps a whisper in your ear when you need that. I will also be a proverbial kick in the backside if that’s what you need – metaphorically speaking of course!

Reason 2. I’m direct.

I’m not going to make things sound fluffy and flowery to make you feel good. I’m going to deliver them in a clear and direct manner so there is no misunderstanding. After all we’re all adults here and we need to be open and honest with each other. The past is a teacher, not an undertaker. We must reflect on what has happened objectively and focus our energies on how we move on and which actions we must take.

Reason 3. Time.

Coaching takes time, the most precious commodity we possess and one we cannot generate more of. We must invest it wisely and productively. There is no magic button or a quick fix programme, just focus, clarity and hard work. This is going to get you where you want to be. We’re going to go through all areas of your business even the ones that you are emotionally attached to and we’re going to iron out all the creases. This takes time, it’s not going to be easy but it’s going to be worth it.

Reason 4. Positive energy.

My coaching is based on positive energy, a positive mindset and taking positive actions. I napalm negativity and replace it with clean, grounded energy with focus and clarity of purpose. We’re going to recognise, reflect on and re-programme all of your perfect imperfections. Our coaching session is a safe space to lay it all out on the table and rebuild you as the person you truly want to be.

Reason 5. Creating the discipline to overcome the struggle.

One of my favourite motivational quotes is a combination of Fredrich Nietche and James Clear, which goes along the lines of: “with a big enough why, you can overcome any what”. If your motivation and desire are great enough you can surmount any barriers and conquer any adversity, whether these be internal or environmental.

There are days I want to sit back and binge watch a back-to-back Billions marathon and enjoy snuggles on the sofa with Rania and Sia, our Fur Kids. On these days I reflect on my goals, reaffirm my affirmations and choose to make different choices to get me where I want to be not where I feel like being at that point in time.

I work with you to create your own powerful ‘why’ and develop a potent set of mindset tools that will enable you to shrug off the emotional chains that threaten to bind your potential allowing you to release the leader within.

This journey is not for everyone, and that’s ok.

It will be hard work, emotional and we will challenge many beliefs you previously held to be true. I will apply external pressure that will generate a corresponding internal pressure within you. This process of change will result in you emerging stronger, with more skills and a more positive outlook on life. Things that previously appeared hard will now be straightforward. Tasks that seemed impossible, will now be well within your capabilities.

Whether or not you believe I’m the right coach for you, I’d very much welcome the chance to connect with you and welcome you into our community of passionate business owners. I’d encourage you also to book one of my gifted 'Business Coaching Sessions’ by clicking the link or join us for one of our upcoming webinars on how to take your business from good to great, details of which can be found on our events page.

So be sure to stay amazing and remember that the performance of your business and indeed you as a business leader is exclusively in your own hands. Always set yourself up for success.

I’m Geoffrey Fairhurst and we are ActionCOACH East. Thank you for reading!